Layne Beachley and FUNKITA Team up to Design New Swimwear
5th, October , 2016
MEDIA RELEASE
Wednesday 5th October
http://www.funkita.com/1174-layne-beachley-products
Legendary seven-time world champion surfer Layne Beachley has teamed up with Aussie swimwear brand Funkita to create bikinis and one pieces in two exclusive prints ‘Surf Star’ and ‘Beach Dreams’, due for release on September 29. Funkita is donating 10% of every sale of the Surf Star and Beach Dreams prints to Layne’s foundation ‘Aim For the Stars’.
“I’m delighted to team up with Funkita swimwear, who just like my foundation ‘Aim for the Stars’ prioritise supporting young women to fulfil their dreams,” Beachley says.
I’ve always loved wearing my Funkita bikini surfing so it made sense to do a collaboration. To think that up and coming surfers can now wear a bikini that I’ve helped design while they chase their dream is so exciting!”
Funkita owner Duncan McLean says the collaboration with Beachley was a perfect match for the company.
“We work hard at Funkita to make top quality swimwear that will survive the toughest use so when we heard that an Aussie icon has been surfing in our bikinis for years it was very exciting. We have supported many female athletes over the years so to have the opportunity to work with Layne and Aim for the Stars to help young women fulfil their potential is very rewarding for us,” McLean says.
Aim for the Stars provides financial scholarships and moral support for young girls and women across Australia to invest in their future and fulfil their potential in all endeavours, becoming leaders and beacons of inspiration in their community. Since 2003 the foundation has gifted over 400 grants to females who dare to dream, pursue their passion and aspire to achieve success. For more information on the foundation click here.
Inspired by Layne, the print design for ‘Surf Star’ and ‘Beach Dreams’ use a series of triangles to depict elements of Layne’s stunning career and to represent strength, determination and resilience – key qualities of the girls and women that are a part of Layne’s own foundation. The silhouettes in the print represent the different stages of Layne’s surfing career – training, competing, reflecting and celebrating, which as silhouettes show that it could be the story of any woman who strives to achieve her dreams.
Idyllic beach and ocean scenes feature prominently in the designs and are significant in encouraging a healthy, active lifestyle that respects our natural environment – an essential message that Funkita and Layne wish to project.
For interviews, high resolution images, flat lays or product for shoots please contact:
Catherine Murphy – Marketing & Athlete Manager
c.murphy@wayfunky.com , +61 3 94198820 / +61 406 518816
*If you have a regular product call out list, please add Catherine’s email to it. Product can be express delivered for shoots.
WAY FUNKY COMPANY PTY LTD
2/19-29 CROMWELL STREET, COLLINGWOOD, VIC 3066 info@wayfunky.com
